How can LinkMachine help to increase my Google PageRank?

Google's PageRank system is their way of trying to measure the importance of each web site. Sites with higher PageRank will tend to rank higher in search results, and so receive more visitors from Google. Since Google  is the most popular search engine, raising your website's Google PageRank can be instrumental toward increasing the number of visitors your site receives.

The most important factors Google uses to determine a site's PageRank are the number of links pointing to that site, and the PageRanks of the pages that those links are on. So the more links there are leading to your site from other relevant, quality web sites, the higher your PageRank will grow. Inviting other webmasters to exchange reciprocal links is an effective way to gain more links to your site, because both of your sites benefit from the exchange.