The title that you enter under Site Settings is very important - it will be used as the anchor text for most of the links to your site. Search engines give great importance to anchor text. If you want to rank high in searches for "flower pots", for example, you should include the keywords "flower pots" in your Site Title. However, overly generic anchor text that's just made up of a collection of keyword can be considered spam. So it's advisable to include the name of your site or business in your Site Title. For example, "Garden Glory Flower Pots".
Note that you can add variety to the anchor text of links to your site by adding a few Alternate Site Profiles for your site, on the SEO Settings page.
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